Something that I find helpful is writing up a page or two of 'backstory' AKA Plot Hook/pilot episode. If the backstory is written well enough, i've had players hand me a competed character sheet that (after fact/rule checking) didn't need any effort on my part to integrate into the story. It just *worked*.
While typing this up I realized that it might be possible to take all these posts as if we were ragging on you. I know that I'm not intending that, I would LOVE to play in an alternity game... the last one I actually got to play in was before Savoy moved to China... I'm just trying to help find ways to build interest.
(PS. Savoy! Thanks for running that game, Sorry I was such a putz. Forgive an 18 year old punk kid please? XD Hope things are going great for you.)
((PPS They say you are what you eat, I want to keep my Cthulhu more like this
rather than this.